![]() ![]() The features of the WhatsApp Business app are also available with the Platform/API: ![]() You’ll need to use third-party apps like your CRM or a customer communication platform like Rasayel to take full advantage of the platform. ![]() WhatsApp Business Platform/API doesn’t have a user interface. It allows you to communicate at scale and provides a serious set of advanced tools and features that can help you use WhatsApp for marketing, sales, and customer support at a whole new level. The WhatsApp Business Platform, or API, is made for small, medium, and large businesses that need more than what the mobile Business app offers. The benefits of WhatsApp Business Platform/API # Once the volume of messages on WhatsApp ramps up and your team grows, you may need to start using the WhatsApp Business Platform/API. However, WhatsApp Web has the same limitations as the WhatsApp Business app. Therefore, you can use WhatsApp Web on up to five separate devices (one of which can be a mobile phone) to manage customer relationships. You probably don’t get too many messages anyway. WhatsApp Web can be convenient for you if you run a micro-business with three or four employees. Is there something better than WhatsApp Web? # Once connected, the chat window will open on your desktop app.
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